Roberta oversees the Genesis Foundation’s marketing strategy/implementation, branding and design. She is acting as Producer for the Foundation's 2025 Will Todd commission. Roberta previously held positions in PR, communications and events management (Premier PR, London Music Conference). Additionally, Roberta is a versatile opera and jazz singer, currently undertaking a Masters in Vocal Performance at Guildhall School of Music and Drama under the tutelage of John Evans, having previously read Music and English Literature at the University of Birmingham. She was a 2024 British Youth Opera Serena Fenwick artist and 2023-24 Pegasus Opera Company mentee. Highlights include covering at the English National Opera (The Marriage of Figaro, 2025), performing and walking in London Fashion Week, Wigmore Hall and the National Gallery.